After reading the definitions of blogging, it’s time for you to start you Blogging Journey. I guess there are thousands of thoughts running through your mind right now… What should you Blog about? Well, I can’t answer that, but for sure I can help you figure out a few things, and find your Niche.
What is that “Niche” thing?
Niche is a word that describes the combination of the main theme of a Blog and its audience.
For example, Fashion for twenty-something girls, healthy recipes for busy moms, travel guides for people that travel on a budget.
As you can see, it’s not only finding what you will Blog about but also your audience. You have to be specific.
Why Niche is so important?
Let’s assume that someone is visiting your blog to read a post about a quick and easy recipe. If you have on your Blog more posts with easy recipes, most likely the reader will search your blog a bit more, and if he likes it most likely he will subscribe (You will need the subscribers in the future if you’re planning to make some money from your Blog).
On the other hand, if you have on your Blog many and different posts that their content is totally different, the reader probably will read only the post that interests him and then he will leave. And nope, he’s not really coming back.
Your Niche defines your Blog. Of course, ou can have more than one Niche, but only if they kinda match. For example healthy recipes and workout.
The readers that are interested in your Niche are your future audience. The people that will help your Blog become better and of course more well-known. So now you see why Niche is so important?
What your audience wants?
The most important thing is to understand what your audience really needs. How your Blog is going to help them improve themselves. If, for example, you promise that you will help them become better parents, they will “listen”. If you promise that you will help them to improve their body, they will “listen”. If you promise that they will find eco-friendly and tested makeup products, they will “listen”.
That’s the golden rule of Blogging. Helping your audience become better version of themselves.
Alright, and how I will find my Niche?
It’s actually pretty simple. With just 2 questions.
1. What is my passion? What I really love?
What is that “thing” that you really like at this moment of your life? What are you in love with? For sure you have something in your mind right now… And I guess you feel really good now that you’re thinking of it, right? Good. Here we are.
I want you to think that your Blog is something that you’ll be doing for months and maybe years. You have to make sure that every morning when you wake up, you will be excited and will love to work for your Blog!
So, having your passion as motivation (the why behind your blog, the reason you’re doing this) will help you deal with the difficulties that will come in your way.
Blogging needs a lot of work if you want to consider yourself a successful Blogger, and make some money from that. But you know what they say? “Choose a job you love, and you will never have to work again in your life”. Of course, the opposite things applies too. If you chose a Niche you don’nt really like, soon enough you will run out of ideas and your blog most likely will “burn”.
2. What I have to share with the world?
The truth is, that if you want readers that actually read what you are writing, to share them and comment on them, you have to provide them with something. Either Knowledge or Advice. Anything that will help them become better as we said above.
And now some of you might say, “There are so many sites on the internet, they will read my own advice? They expect me to give them some knowledge?” The most beautiful thing about Blogging is that there will never be enough Blogs. Think about that. Every person has a different personality. Guess what? Blogs have a different personality too. Each and every one of us has something to say, and something to share with the world. Different experiences, different thoughts. Use that opportunity to make the world better. Even if your Niche will be knitting for example. You will help people to learn how to do it, or how to do it easier, or just inspire them!
The most important thing
Don’t get stressed and spend too much time on finding your Niche. What you really need is an idea. Grab a piece of paper and a pencil and write down the ideas that came into your mind from the above questions. After that write down a few possible blog posts for your future Blog.
That’s where you will need your “feelings”. When you feel happy about all these ideas, and that there are so many things to write about, you found your Niche!
So what is your Niche? What will you blog about? I can’t wait to see your ideas in the comments!
- Niche: ✔
- Name: Coming next on MBS…